→ Daniel Lara
→ Works and lives in Los Angeles, CA
→ Born in Mexico
→ contact@daniellara.com
→ www.daniellaradesign.com
BIO
My background is in fine art but I have always been interested in the omnipresence of design and how it utterly affects our lives. Instead of just admiring it, I have always wanted to participate in finding that beautiful balance between form and function. Overall, I want my own work to contribute towards the awareness of our own pitfalls and to trigger positive possibilities for the future, so we can truly evolve.
EXPERIENCE
• Graphic design for print and Internet
• Design and development of web sites using HTML, CSS and FLASH.
• Brand design and collateral materials
Employment
I have been a freelancer since 2005. Here is a list of selected projects:
2008
Square Village: Brand, logo, website & collateral materials
Friends 4 Fulfillment: Brand, logo, website & collateral materials
Advisory data solutions: Brand, Logo & website
Los Angeles Art Association: Advertisements
Fellows of Contemporary Art: Invitations
Boogie Bear: Website
Earrings & Packaging
2007
Hotel Casa 425: Brand, logo, website & collateral materials
Tolkin architects: Website
Back 2 Balance: Brand, logo & collateral materials
Metlox: Website & collateral materials
Angelucci Jewelry: Brand, logo, website & collateral materials
2006
METLOX Murals, Manhattan Beach, CA: Tile and Paint Graphics
2005
Wendy Pham: Website
Fountain Design for Merced CA
Technical Skills & Software
• Adobe CS3 (Photoshop, Illustrator, InDesign, Dreamweaver, Flash)
• HTML / CSS
• Wordpress implementation and theme design
• Vbulletin forum implementation
• Microsoft Office
LANGUAGES
Spanish
English
EDUCATION
2001 Certificate in Storyboarding and Drawing. Central Saint Martins College of Art and Design London, England.
1998 BFA. Universidad de las Americas, Puebla, Mexico.
HONORS & AWARDS
2001 Study Abroad Scholarship, Secretaria de Cultura, Puebla Mexico
1999 Selected Work for National Contest, Gran Premio Omnilife, Mexico
1998 Scholarship, Jovenes Creadores, Puebla, Mexico